iTrend analytics may help understand Ebola

iTrend analytics may help understand Ebola

The Ebola virus outbreak in West Africa has now claimed more than 4,000 lives. A recent BBC article, Ebola: Can big data analytics help contain its spread? says a growing number of data scientists agree that big data analytics may help to contain the virus.

Big data analytics is about bringing together many different data sources and mining them to find patterns. In the digital age, tracking the movement of potentially infected people is a lot easier. iTrend’s innovative software shows real time data.

A keyword search of Ebola for the past seven days shows that nearly 5 million people mentioned it on Twitter, with over 2 million links shared.

As you can see on the places heat map report below we are able to see where people are talking about Ebola in real time. Not surprisingly, many are in the Dallas area.







Against United Nations security advice, Dr. Clement travelled 12 hours over dirt roads to Lofa, near the Guinea border. Once there, he walked into the hostile communities and went straight to the chiefs. “In many years, you have not fought with these people,” he told them. “Now you attack them. They are not the enemy, Ebola is the enemy. If we don’t chase Ebola, it will kill us. You have to know Ebola to fight Ebola. Mobilize your people. Let’s get to know Ebola.”

Dr. Clement said the key to working with a hostile community is listening first. So he patiently listened to the community to understand their fears, then he started to explain about the virus and how people can prevent from getting infected. Once they knew what Ebola was and how to stop it, they declared together: “No more Ebola in our community from today.”

Immediately, the people living in the community came up with their own plan that spread to all the households. They said:

  • Ebola is a disease, not a curse, not a government plot.
  • Those that are sick must go to the MSF clinic in Foya.
  • No one can bury their loved ones anymore. Effective immediately they would call the people who do it safely.
  • Although they are a very friendly people, there would be no more physical contact when greeting one another.

Also see more Ebola news from the World Health Organization: Are the Ebola outbreaks in Nigeria and Senegal over?


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5 new Bitcoin facts that may surprise you

1. Russia had previously declared Bitcoin illegal.  It has just recently softened its stance, and, judging from the prevalence of Russian language tweets in our Bitcoin data sets, the Russians are now all over the cryptocurrency.  Based on volume alone, they are now dominating #bitcoin social media conversations.

Russian vs other languagesScreen Shot 2014-07-10 at 1.41.35 PM


2. new cryptocurrencies are continuing to emerge; latest example is Latium – claiming to be the fist and only cryptocurrency network (no mining required).


3. Dogecoin is dead.  Wow, really.

4. Snoop Dogg‘s comment about Bitcoin remains the highest retweeted comment

Screen Shot 2014-07-10 at 1.38.42 PM

5. Canada hasn’t warmed up to Bitcoin yet – very few Canadian tweets on the subject.

Canada vs USA

More to come.

Posted in Analysis, Bitcoin, Technology

sneak preview of iTrend 2.0 #analytics – new UI, new insights

We are testing the latest version of our social analytics platform. It offers tons of new functionality:

  • multi-language support, with ability to split social data by language
  • global maps, with several different views
  • improved filtering
  • brand-new NLP capabilities (the system can understand what people are talking about)
  • additional ways to combine social with other data sources

Plus, it is:

  • super fast
  • more affordable than Salesforce Marketing Cloud, Sysomos, etc
  • more flexible than any leading tool
  • customizable (talk to us about your specific requirements today)

If you are interested in test-driving it, send us a note today at or on Twitter @iTrendTV.

Mike Alatortsev





Posted in Analysis, marketing, Technology, Tracking Social Events, version updates

Comprehensive analysis of 273,000 #AmazonCart tweets

May 28 2014 update: 273,000 tweets were analyzed. Updated Top Selling items are shown below.

Please note: we can only track products being added to cart, we don’t have access to actual checkout transactions (unless people choose to share their purchase on Twitter upon checkout – which some do).  Not all ‘sales’ mentioned below have been taken through checkout process.  

Top #AmazonCart sellers, by number of items sold:

#AmazonCart top sellers

Top #AmazonCart sellers, by total sales value:

Screen Shot 2014-05-28 at 9.07.14 PM



We posted some preliminary data when the new feature went live on May 5 2014.  Two weeks went by, and this is what our current (may 23 2014) data snapshot looks like:

  • 241,705 tweets mentioning #AmazonCart
  • 38% (92,245) contain Amazon product links
  • 62% (149,460) do not contain Amazon product links, they simply mention (or promote) the new feature
  • 99,119 unique Twitter users were involved in the conversations
  • 217,205 links were shared (some are product links – see above)
  • 1,332 images were shared
  • 77,500 news articles, blogs, and press releases mention #AmazonCart
  • 59% of #AmazonCart tweets were posted by Men, 41% by Women
  • most retweeted promo of the new feature is Amazon’s $200 gif card raffle
  • 2nd most retweeted promo of the new feature is a chance to win a Hoover vacuum cleaner
  • most frequently advertised #AmazonCart items are priced in $3..25 range




Product Visibility Analysis

As of today (May 23, 2014), Most Frequently Mentioned #AmazonCart product on Twitter is Winter’s Mermaid [Kindle Edition] $6.99 by Dan Glover – 1,598 retweets.

#8 on the Top 10 list – Accoutrements Inflatable Unicorn Horn for Cats:

Top 10 item

Who Is Promoting the Products on Twitter:

Using 66,000 sampling of unique Twitter accounts involved in #AmazonCart conversations, we concluded that:

  • 42% are companies/organizations/legal entities, not individuals
  • of 21,000 accounts where gender could be reliably determined (by cross-referencing with other data sets), 59% are Male and 41% are Female


Influencer Analysis

Predictably, Amazon (and its various accounts, like ‘Kindle Team’, etc) is the largest promoter of the new way to shop.

However, we also see individuals on the list that were very engaging on Twitter:

  • Dan Glover
  • J.D. Grasyon


If you are interested in seeing more details, contact me on Twitter @iTrendTV.  Comments and suggestions are welcome.

Mike Alatortsev



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Posted in Analysis, marketing, Technology, Tracking Social Events

iTrend Build 1984 Release Notes

You may have noticed the new build number at the bottom of iTrend’s login page.  We’ve been implementing a number of enhancements based on feedback from our TechCrunch Disrupt NY 2014 presentations.



What’s new in version 1984:

  • improved algorithm for fetching and displaying ‘Software” clients, you will see more product icons
  • FIXED width display bug in two types of reports: ‘Retweets’ and ‘Tweets’
  • improved PDF exporting/print capabilities in qualifying subscription plans
  • improved display/refresh UX in ‘Conversations’
  • optimized ‘Tweets’ report – 10 to 15x speed improvement (keyword search in ‘Tweets’ will be optimized next)
  • added mouseover animation in ‘Timeline’ – it’s now very easy to select a date on the timeline
  • improved Query creation workflow; improved Verification process (when you pick a new keyword and want to preview some potential matching data before gathering it for real)
  • FIXED display bug in IE (‘Query/Verify’ interface)
  • additional custom pricing plans and promo codes are now supported

Thanks everyone for the great feedback!

P.S. this build is dedicated to George Orwell and his timeless classic.


P.P.S. here’s the new data pre-caching update in action – note the super fast performance (btw, we’re hosted on MS Azure not AWS):


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Posted in Analysis, marketing, Technology, Tracking Social Events, version updates

demonstrating iTrend at TechCrunch Disrupt NY 2014

iTrend Cinevent Interview – thanks to Stephanie Pelletier at SPELLNET for putting this together.

Some highlights from Day 1:


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Posted in Analysis, marketing, Technology, Tracking Social Events

Microsoft describes iTrend’s approach to extracting insights from data

Microsoft recently published an article called “Data driven insights – bringing Big Data to 1 billion people” on its official blog.  It provides a good description of iTrend’s Twitter analytics platform.

Susan Hauser, Corporate Vice President, Enterprise and Partner Group at Microsoft, wrote:

The potential of Big Data is almost limitless, but we don’t have to imagine what is possible. Real examples of how Big Data is changing business exist today. A great example is the work that data services company iTrend is doing to track and analyze unstructured data generated by social media. Built on the Windows Azure platform, the iTrend platform provides dynamic reporting tools accessed through a portal that can track campaigns, brands and individual products. Once you have specified what to monitor, the tool automatically tracks, analyzes and summarizes potentially millions of conversations from multiple sources in the form of a customizable dashboard view of the data. This sort of real-time, quantifiable information is producing more relevant programs, products and experiences for customers while enabling businesses to gain greater returns on their investments.


Glad you liked our approach, and thanks for mentioning us!


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