#Election2014: The issues, the outcome and most importantly, the analytics

There were more than 3.3 million #Election2014 -related Tweets on Election Day, with 1m+ coming 9pm-midnight ET as races were called.

— Twitter Government (@gov) November 5, 2014

On Election Day most people suspected that Republicans were headed for a good night, instead they had a great night.

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Marijuana legalization movement declares Election Day victory

The 2014 election was a successful one for marijuana legalization.  The federal government still classifies pot as an illegal drug, but so far has largely allowed the states to experiment with legalization, which has brought in millions of dollars in taxed revenues. According to the Washington Post, referendum initiatives legalizing recreational marijuana passed in Alaska, Oregon, and the District of Columbia.

According to election.twitter.com, other key issues and topics of the 2014 midterm Election were: President Obama, terrorism (incl. ISIS), immigration/border security, law enforcement and the environment/climate issues.

A recent iTrend report of #Election2014 shows over 100,000 links were shared over the past 7 days with over 20,000 images. Even though election day was Tuesday, still over the past 24 hours, there have been more than 5,000 mentions of #Election2014 on Twitter.  Please take a look at the graphic below for more details. Want to learn more about what we’ve found? Contact us to learn more.

itrend screenshots CT election2014 11-7-14

We’d love to hear your thoughts about the the election, as well as other insights you might have. Let us know in the comments or contact us on Twitter @iTrendHQ.

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Posted in Analysis, election, Technology

Election, media and technology

How we view and utilize technology effects everything we do, whether it’s choosing news outlets to pay attention to, or deciding on who to vote for in an election. When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. Whether discussing politics online or with friends, both groups are more likely than others to interact with like-minded individuals, according to a Pew Research Center study. The study was part of a year-long effort to shed light on political polarization in America to see how people get information about government and politics in three different settings: (1) the news media, (2) social media and (3) the way people talk about politics with friends and family. In all three areas, the study finds that those with the most consistent ideological views on the left and right have information streams that are distinct from those of individuals with more mixed political views – and very distinct from each other.

The study finds that consistent conservatives are tightly clustered around a single news source, far more than any other group in the survey, with 47% citing Fox News as their main source for news about government and politics. By contrast the study found those with consistently liberal views are less unified in their media loyalty, they rely on a greater range of news outlets, such as NPR and the New York Times, that others use far less.

As a communications professional, a writer, an analyst, and most importantly, a voter, I am interested to see how iTrend measures the election, technology and media. There have been nearly a million tweets related to United States politics and the election over the past seven days, according to Twitter’s Election website. In Connecticut (iTrend’s offices are in Stamford), there were just under 8,500 tweets in the same period.

twitter election screenshots 10-31-14

 

 

 

 

 

 

 

 

Undoubtedly social media and technology have changed the election process. Social media is used to discuss various candidates across all political parties and races, it’s very helpful to voters. For example, during the political conventions and the debates, live tweets were displayed in real-time on the screen so that viewers could get an idea what others were thinking about debate. While this may seem harmless, and even collaborative, it can really change the impact and the perception of the discussion.

A recent iTrend 7-day report of election and media highlights top keywords and a summary view shows over 1,000 people discussing election and the media.

We’d love to hear your thoughts about the media, technology and the election, as well as other insights you might have. Let us know in the comments or contact us on Twitter @iTrendHQ.

itrend election screenshots 10-31-14

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Posted in Analysis, Technology

WHO: Tuberculosis (TB) epidemic much worse than people think

TB is considered to be the world’s second most ruthless killer after HIV/AIDS. Hopes of eradicating it completely are experiencing a considerable setback: the World Health Organization (WHO) announced Wednesday that last year saw twice as many new cases appear than previously estimated.  The world’s preoccupation with the Ebola virus has eclipsed almost any attention to other health hazards. But the tuberculosis epidemic is now considered to be much more severe than before.

TB is spread from person to person through the air. When people with lung TB cough, sneeze or spit, they propel the TB germs into the air. A person needs to inhale only a few of these germs to become infected.

The World Health Organization held a #TBchat yesterday to discuss Tuberculosis (TB). Our recent report shows #TBChat had 596 mentions over the past 24 hours.

Check out iTrend’s recent #TBChat report for keywords and retweets below (click on the image to expand view). The word cloud extracted from #TBChat conversations people had with WHO on Twitter mentions guidelines, treatment, and management, chemo, drugs and drug resistance, MDR.

The welcome tweet to the #TBchat by @WHO gained 82 retweets.

TBchat

Key facts about Tuberculosis

  • Tuberculosis (TB) is second only to HIV/AIDS as the greatest killer worldwide due to a single infectious agent.
  • In 2013, 9 million people fell ill with TB and 1.5 million died from the disease.
  • Over 95% of TB deaths occur in low- and middle-income countries, and it is among the top 5 causes of death for women aged 15 to 44.
  • In 2013, an estimated 550 000 children became ill with TB and 80 000 HIV-negative children died of TB.
  • TB is a leading killer of HIV-positive people causing one fourth of all HIV-related deaths.
  • Globally in 2013, an estimated 480 000 people developed multidrug resistant TB (MDR-TB).
  • The estimated number of people falling ill with TB each year is declining, although very slowly, which means that the world is on track to achieve the Millennium Development Goal to reverse the spread of TB by 2015.
  • The TB death rate dropped 45% between 1990 and 2013.
  • An estimated 37 million lives were saved through TB diagnosis and treatment between 2000 and 2013.

 

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Posted in Analysis, health

iTrend analytics may help understand Ebola

iTrend analytics may help understand Ebola

The Ebola virus outbreak in West Africa has now claimed more than 4,000 lives. A recent BBC article, Ebola: Can big data analytics help contain its spread? says a growing number of data scientists agree that big data analytics may help to contain the virus.

Big data analytics is about bringing together many different data sources and mining them to find patterns. In the digital age, tracking the movement of potentially infected people is a lot easier. iTrend’s innovative software shows real time data.

A keyword search of Ebola for the past seven days shows that nearly 5 million people mentioned it on Twitter, with over 2 million links shared.

As you can see on the places heat map report below we are able to see where people are talking about Ebola in real time. Not surprisingly, many are in the Dallas area.

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Against United Nations security advice, Dr. Clement travelled 12 hours over dirt roads to Lofa, near the Guinea border. Once there, he walked into the hostile communities and went straight to the chiefs. “In many years, you have not fought with these people,” he told them. “Now you attack them. They are not the enemy, Ebola is the enemy. If we don’t chase Ebola, it will kill us. You have to know Ebola to fight Ebola. Mobilize your people. Let’s get to know Ebola.”

Dr. Clement said the key to working with a hostile community is listening first. So he patiently listened to the community to understand their fears, then he started to explain about the virus and how people can prevent from getting infected. Once they knew what Ebola was and how to stop it, they declared together: “No more Ebola in our community from today.”

Immediately, the people living in the community came up with their own plan that spread to all the households. They said:

  • Ebola is a disease, not a curse, not a government plot.
  • Those that are sick must go to the MSF clinic in Foya.
  • No one can bury their loved ones anymore. Effective immediately they would call the people who do it safely.
  • Although they are a very friendly people, there would be no more physical contact when greeting one another.

Also see more Ebola news from the World Health Organization: Are the Ebola outbreaks in Nigeria and Senegal over?

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Posted in Analysis, health, Technology

5 new Bitcoin facts that may surprise you

1. Russia had previously declared Bitcoin illegal.  It has just recently softened its stance, and, judging from the prevalence of Russian language tweets in our Bitcoin data sets, the Russians are now all over the cryptocurrency.  Based on volume alone, they are now dominating #bitcoin social media conversations.

Russian vs other languagesScreen Shot 2014-07-10 at 1.41.35 PM

 

2. new cryptocurrencies are continuing to emerge; latest example is Latium - claiming to be the fist and only cryptocurrency network (no mining required).

Latium

3. Dogecoin is dead.  Wow, really.

4. Snoop Dogg‘s comment about Bitcoin remains the highest retweeted comment

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5. Canada hasn’t warmed up to Bitcoin yet - very few Canadian tweets on the subject.

Canada vs USA

More to come.

Posted in Analysis, Bitcoin, Technology

sneak preview of iTrend 2.0 #analytics – new UI, new insights

We are testing the latest version of our social analytics platform. It offers tons of new functionality:

  • multi-language support, with ability to split social data by language
  • global maps, with several different views
  • improved filtering
  • brand-new NLP capabilities (the system can understand what people are talking about)
  • additional ways to combine social with other data sources

Plus, it is:

  • super fast
  • more affordable than Salesforce Marketing Cloud, Sysomos, etc
  • more flexible than any leading tool
  • customizable (talk to us about your specific requirements today)

If you are interested in test-driving it, send us a note today at info@itrend.tv or on Twitter @iTrendTV.

Mike Alatortsev

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Posted in Analysis, marketing, Technology, Tracking Social Events, version updates

Comprehensive analysis of 273,000 #AmazonCart tweets

May 28 2014 update: 273,000 tweets were analyzed. Updated Top Selling items are shown below.

Please note: we can only track products being added to cart, we don’t have access to actual checkout transactions (unless people choose to share their purchase on Twitter upon checkout – which some do).  Not all ‘sales’ mentioned below have been taken through checkout process.  

Top #AmazonCart sellers, by number of items sold:

#AmazonCart top sellers

Top #AmazonCart sellers, by total sales value:

Screen Shot 2014-05-28 at 9.07.14 PM

Margaritaville

 

We posted some preliminary data when the new feature went live on May 5 2014.  Two weeks went by, and this is what our current (may 23 2014) data snapshot looks like:

  • 241,705 tweets mentioning #AmazonCart
  • 38% (92,245) contain Amazon product links
  • 62% (149,460) do not contain Amazon product links, they simply mention (or promote) the new feature
  • 99,119 unique Twitter users were involved in the conversations
  • 217,205 links were shared (some are product links – see above)
  • 1,332 images were shared
  • 77,500 news articles, blogs, and press releases mention #AmazonCart
  • 59% of #AmazonCart tweets were posted by Men, 41% by Women
  • most retweeted promo of the new feature is Amazon’s $200 gif card raffle
  • 2nd most retweeted promo of the new feature is a chance to win a Hoover vacuum cleaner
  • most frequently advertised #AmazonCart items are priced in $3..25 range

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Product Visibility Analysis

As of today (May 23, 2014), Most Frequently Mentioned #AmazonCart product on Twitter is Winter’s Mermaid [Kindle Edition] $6.99 by Dan Glover – 1,598 retweets.

#8 on the Top 10 list – Accoutrements Inflatable Unicorn Horn for Cats:

Top 10 item

Who Is Promoting the Products on Twitter:

Using 66,000 sampling of unique Twitter accounts involved in #AmazonCart conversations, we concluded that:

  • 42% are companies/organizations/legal entities, not individuals
  • of 21,000 accounts where gender could be reliably determined (by cross-referencing with other data sets), 59% are Male and 41% are Female

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Influencer Analysis

Predictably, Amazon (and its various accounts, like ‘Kindle Team’, etc) is the largest promoter of the new way to shop.

However, we also see individuals on the list that were very engaging on Twitter:

  • Dan Glover
  • J.D. Grasyon

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If you are interested in seeing more details, contact me on Twitter @iTrendTV.  Comments and suggestions are welcome.

Mike Alatortsev

 

 

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Posted in Analysis, marketing, Technology, Tracking Social Events
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