Snow storm = more Netflix? Last 24 hours of ‘Netflix’ mentions on Twitter

160k of recent twitter mentions on a map

160k of recent twitter mentions on a map

Note the hotspot in the North East, where the snow storm hit.

Source: 160,000 recent tweets mentioning the word ‘Netflix’, processed and visualized with iTrend on top of Google Maps.  How we determine location: geo coordinates (when available), then profile description if geo is not available.

For comparison, this is what last 7 days look like (different geo distribution in the US):

last 7 days of Netflix mentions

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VentureBeat: Startups are digging the data to help marketers answer tough questions

Microsoft Ventures
Microsoft Ventures

Microsoft Ventures: iTrend is a cloud-based competitive intelligence platform

Zack Weisfeld, Microsoft Ventures, is addressing some of the toughest questions faced by marketers in VentureBeat today:

How much extra reach is social media adding to your broadcast advertising spend? What creative approaches are clicking with customers and turning them into advocates for your brand? Where are your competitors winning on social media, and where are they vulnerable? What’s the real ROI on your social media spending?

How does iTrend fit into this?  We identify actionable metrics in social media:

iTrend is a cloud-based competitive intelligence platform that uses social analytics to get a precise bead on the strategies of other players in the marketplace to identify potential weaknesses and opportunities. iTrend presents the data through clear visuals, dashboards and heatmaps that make it easy for business users without hardcore data skills to figure out where competitors are gaining traction, where their social influence is coming from, what people like and hate about their products and more. The company launched in 2013 and was able to rapidly deploy and scale its service by taking advantage of Microsoft Azure cloud platform. It counts the World Health Organization, Dell Computer, Couchbase and Microsoft among its clients.

iTrend Competitive Intelligence UI

iTrend Competitive Intelligence UI

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Posted in Analysis, marketing, Technology, Tracking Social Events

Is Lyft Really Capitalizing on Uber’s PR Nightmare?

San Francisco-based rideshare company Lyft announced last week that it was experiencing its best week ever in terms of number of rides. In fact, it increased its app usage time by 71 percent and its daily sessions by 67 percent, according to an article on

While Lyft is giving credit for its recent success to the fun and comfortable atmosphere that it seeks to provide its passengers, there is much speculation that its rival Uber’s recent controversies, including SVP Emil Michael’s much-maligned suggestion that the company dig into the backgrounds of any journalists that criticize the company, have something to do with it. But is that really the case?

While a Twitter campaign against Uber, which included the hashtags #deleteuber and #ubergate, was launched last month and received enough attention that the company decided to hire a data privacy expert and release a statement assuring its customers that their data would remain as such, its momentum doesn’t seem to slowing down.

According to an iTrend report, Uber received over 36,000 social mentions over the last seven days and over 13,000 links shared. The hashtag cloud in the report hints that some people on Twitter seem to be more interested in sharing Uber promo codes than keeping up with the company’s daily controversies. Lyft, on the other hand, has only received 2,300-plus social media mentions over the last seven days and 1,760 links shared.

In the same way that Twitter might be moving past — or turning a blind eye to — Uber’s faux pas, so is the company: it is seeking to raise one billion at a $40 billion valuation, according to CNNMoney.

So does this mean that is Uber out of the woods completely? Hardly….the hashtag cloud also illustrated users’ concerns over the company’s data privacy: #security brought us to an article published last week on Business Insider, which detailed exactly what personal information Uber is privy about its Android app users. Want to learn more about what we’ve found? Contact us to learn more.

Screen Shot 2014-12-04 at 3.53.30 PM Screen Shot 2014-12-04 at 3.57.09 PM Screen Shot 2014-12-04 at 3.57.25 PM

We’d love to hear your thoughts about Uber and Lyft, as well as other insights you might have. Let us know in the comments or contact us on Twitter @iTrendHQ.


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Posted in Analysis, marketing, Technology

#Election2014: The issues, the outcome and most importantly, the analytics

There were more than 3.3 million #Election2014 -related Tweets on Election Day, with 1m+ coming 9pm-midnight ET as races were called.

— Twitter Government (@gov) November 5, 2014

On Election Day most people suspected that Republicans were headed for a good night, instead they had a great night.

twitter vote

Marijuana legalization movement declares Election Day victory

The 2014 election was a successful one for marijuana legalization.  The federal government still classifies pot as an illegal drug, but so far has largely allowed the states to experiment with legalization, which has brought in millions of dollars in taxed revenues. According to the Washington Post, referendum initiatives legalizing recreational marijuana passed in Alaska, Oregon, and the District of Columbia.

According to, other key issues and topics of the 2014 midterm Election were: President Obama, terrorism (incl. ISIS), immigration/border security, law enforcement and the environment/climate issues.

A recent iTrend report of #Election2014 shows over 100,000 links were shared over the past 7 days with over 20,000 images. Even though election day was Tuesday, still over the past 24 hours, there have been more than 5,000 mentions of #Election2014 on Twitter.  Please take a look at the graphic below for more details. Want to learn more about what we’ve found? Contact us to learn more.

itrend screenshots CT election2014 11-7-14

We’d love to hear your thoughts about the the election, as well as other insights you might have. Let us know in the comments or contact us on Twitter @iTrendHQ.


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Posted in Analysis, election, Technology

Election, media and technology

How we view and utilize technology effects everything we do, whether it’s choosing news outlets to pay attention to, or deciding on who to vote for in an election. When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. Whether discussing politics online or with friends, both groups are more likely than others to interact with like-minded individuals, according to a Pew Research Center study. The study was part of a year-long effort to shed light on political polarization in America to see how people get information about government and politics in three different settings: (1) the news media, (2) social media and (3) the way people talk about politics with friends and family. In all three areas, the study finds that those with the most consistent ideological views on the left and right have information streams that are distinct from those of individuals with more mixed political views – and very distinct from each other.

The study finds that consistent conservatives are tightly clustered around a single news source, far more than any other group in the survey, with 47% citing Fox News as their main source for news about government and politics. By contrast the study found those with consistently liberal views are less unified in their media loyalty, they rely on a greater range of news outlets, such as NPR and the New York Times, that others use far less.

As a communications professional, a writer, an analyst, and most importantly, a voter, I am interested to see how iTrend measures the election, technology and media. There have been nearly a million tweets related to United States politics and the election over the past seven days, according to Twitter’s Election website. In Connecticut (iTrend’s offices are in Stamford), there were just under 8,500 tweets in the same period.

twitter election screenshots 10-31-14









Undoubtedly social media and technology have changed the election process. Social media is used to discuss various candidates across all political parties and races, it’s very helpful to voters. For example, during the political conventions and the debates, live tweets were displayed in real-time on the screen so that viewers could get an idea what others were thinking about debate. While this may seem harmless, and even collaborative, it can really change the impact and the perception of the discussion.

A recent iTrend 7-day report of election and media highlights top keywords and a summary view shows over 1,000 people discussing election and the media.

We’d love to hear your thoughts about the media, technology and the election, as well as other insights you might have. Let us know in the comments or contact us on Twitter @iTrendHQ.

itrend election screenshots 10-31-14


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WHO: Tuberculosis (TB) epidemic much worse than people think

TB is considered to be the world’s second most ruthless killer after HIV/AIDS. Hopes of eradicating it completely are experiencing a considerable setback: the World Health Organization (WHO) announced Wednesday that last year saw twice as many new cases appear than previously estimated.  The world’s preoccupation with the Ebola virus has eclipsed almost any attention to other health hazards. But the tuberculosis epidemic is now considered to be much more severe than before.

TB is spread from person to person through the air. When people with lung TB cough, sneeze or spit, they propel the TB germs into the air. A person needs to inhale only a few of these germs to become infected.

The World Health Organization held a #TBchat yesterday to discuss Tuberculosis (TB). Our recent report shows #TBChat had 596 mentions over the past 24 hours.

Check out iTrend’s recent #TBChat report for keywords and retweets below (click on the image to expand view). The word cloud extracted from #TBChat conversations people had with WHO on Twitter mentions guidelines, treatment, and management, chemo, drugs and drug resistance, MDR.

The welcome tweet to the #TBchat by @WHO gained 82 retweets.


Key facts about Tuberculosis

  • Tuberculosis (TB) is second only to HIV/AIDS as the greatest killer worldwide due to a single infectious agent.
  • In 2013, 9 million people fell ill with TB and 1.5 million died from the disease.
  • Over 95% of TB deaths occur in low- and middle-income countries, and it is among the top 5 causes of death for women aged 15 to 44.
  • In 2013, an estimated 550 000 children became ill with TB and 80 000 HIV-negative children died of TB.
  • TB is a leading killer of HIV-positive people causing one fourth of all HIV-related deaths.
  • Globally in 2013, an estimated 480 000 people developed multidrug resistant TB (MDR-TB).
  • The estimated number of people falling ill with TB each year is declining, although very slowly, which means that the world is on track to achieve the Millennium Development Goal to reverse the spread of TB by 2015.
  • The TB death rate dropped 45% between 1990 and 2013.
  • An estimated 37 million lives were saved through TB diagnosis and treatment between 2000 and 2013.


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Posted in Analysis, health

iTrend analytics may help understand Ebola

iTrend analytics may help understand Ebola

The Ebola virus outbreak in West Africa has now claimed more than 4,000 lives. A recent BBC article, Ebola: Can big data analytics help contain its spread? says a growing number of data scientists agree that big data analytics may help to contain the virus.

Big data analytics is about bringing together many different data sources and mining them to find patterns. In the digital age, tracking the movement of potentially infected people is a lot easier. iTrend’s innovative software shows real time data.

A keyword search of Ebola for the past seven days shows that nearly 5 million people mentioned it on Twitter, with over 2 million links shared.

As you can see on the places heat map report below we are able to see where people are talking about Ebola in real time. Not surprisingly, many are in the Dallas area.







Against United Nations security advice, Dr. Clement travelled 12 hours over dirt roads to Lofa, near the Guinea border. Once there, he walked into the hostile communities and went straight to the chiefs. “In many years, you have not fought with these people,” he told them. “Now you attack them. They are not the enemy, Ebola is the enemy. If we don’t chase Ebola, it will kill us. You have to know Ebola to fight Ebola. Mobilize your people. Let’s get to know Ebola.”

Dr. Clement said the key to working with a hostile community is listening first. So he patiently listened to the community to understand their fears, then he started to explain about the virus and how people can prevent from getting infected. Once they knew what Ebola was and how to stop it, they declared together: “No more Ebola in our community from today.”

Immediately, the people living in the community came up with their own plan that spread to all the households. They said:

  • Ebola is a disease, not a curse, not a government plot.
  • Those that are sick must go to the MSF clinic in Foya.
  • No one can bury their loved ones anymore. Effective immediately they would call the people who do it safely.
  • Although they are a very friendly people, there would be no more physical contact when greeting one another.

Also see more Ebola news from the World Health Organization: Are the Ebola outbreaks in Nigeria and Senegal over?


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Posted in Analysis, health, Technology

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