Blog Archives

Visualizing #TEDMED 2013 social chatter

iTrend’s data discovery and social analytics platform is now available to select customers as a Technology Preview.  It includes the Pharma Edition of our data platform, geared towards pharmaceutical companies and healthcare organizations.  Healthcare interests us, so we are tracking

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Posted in Analysis, Tracking Social Events

#nowthatcherisdead Further Underscores the Importance of Thoughtful Hashtag Selections

April 9 is closing. I just checked Twitter and see a Tweet from 38 minutes ago lamenting the death of Cher using the hashtag #nowthatcherisdead. There were many confirmed reports from reliable sources that Margaret Thatcher had passed. Other than

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Posted in Analysis, Technology, Tracking Social Events

Social Media and Brands: How did the US’s 10th Largest Company Lose Control of its Brand?

HP, previously known as Hewlett-Packard, is a company primarily known for products such as printers and servers.  HP is also social media’s pet name for Harry Potter and HP is clearly losing the battle to Harry Potter. Today HP made

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Posted in Analysis, Technology, Tracking Social Events

How many Google Glass #ifihadglass entries slipped through the cracks?

Mashable pointed out earlier today that  it looks as though Google did a poor job processing people’s answers to #ifihadglass contest: http://mashable.com/2013/03/28/google-glass-disqualified-applicants/ On their Project Glass page, Google stated: “a few applications that don’t comply with our terms have slipped through

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Posted in Analysis, Tracking Social Events

Social Media Creates Connectivity in the Role in Cancer Awareness and Support

In the US, March is National Colorectal Cancer Awareness and Kidney Cancer Awareness Month. Awareness of cancers is a key element in both saving lives and healthcare costs. For example, it is estimated that for every one dollar spent on colorectal

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Posted in Analysis, Technology, Tracking Social Events

back by popular demand – so what would people do with Google Glass?

We recently posted a high-level analysis of Google Glass-related conversations on Twitter, which included a visualization of most frequent words and phrases used in #ifihadglass conversations.  Some people asked if our tools are able to drill down more and extract

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Posted in Analysis, Technology, Tracking Social Events

Analyzing Google Glass social media campaign

Google is currently running a promotional campaign for Google Glass: http://www.google.com/glass/start/ In order to get one (for $1,500 plus tax), people are encouraged to tweet with the hashtag #ifihadglass, telling Google what they would to if t…

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Posted in Uncategorized

How useful are online video rankings?

You have probably seen this chart by comScore, they provide great analytical reports about digital media and rankings for video delivery platforms: Problem is, these metrics (at least the ones that are widely quoted by various articles and press r…

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Posted in Uncategorized

Personalized cancer therapy: two significant data sets made public

Good news for personalized medicine, especially as relates to cancer treatment – two research teams just released data on over 1,000 cell lines and anticancer drugs that were tested on them. One team identified biological markers of drug sensitivi…

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Favorite foods according to Twitter – keyword frequency

pizza chicken cheese chinese peanut butter mexican italian fries pasta spaghetti sushi breakfast cereal shrimp wings hot rice fried tacos bacon salad anything potatoes lasagna chocolate alfredo steak bread cake macaroni bbq seafood chips by Michae…

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