Blog Archives

Snow storm = more Netflix? Last 24 hours of ‘Netflix’ mentions on Twitter

Note the hotspot in the North East, where the snow storm hit. Source: 160,000 recent tweets mentioning the word ‘Netflix’, processed and visualized with iTrend on top of Google Maps.  How we determine location: geo coordinates (when available), then profile

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Posted in Uncategorized

VentureBeat: Startups are digging the data to help marketers answer tough questions

Microsoft Ventures

Zack Weisfeld, Microsoft Ventures, is addressing some of the toughest questions faced by marketers in VentureBeat today: How much extra reach is social media adding to your broadcast advertising spend? What creative approaches are clicking with customers and turning them

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Posted in Analysis, marketing, Technology, Tracking Social Events

#Election2014: The issues, the outcome and most importantly, the analytics

There were more than 3.3 million #Election2014 -related Tweets on Election Day, with 1m+ coming 9pm-midnight ET as races were called. — Twitter Government (@gov) November 5, 2014 On Election Day most people suspected that Republicans were headed for a good

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Posted in Analysis, election, Technology

Election, media and technology

How we view and utilize technology effects everything we do, whether it’s choosing news outlets to pay attention to, or deciding on who to vote for in an election. When it comes to getting news about politics and government, liberals

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Posted in Analysis, Technology

Comprehensive analysis of 273,000 #AmazonCart tweets

May 28 2014 update: 273,000 tweets were analyzed. Updated Top Selling items are shown below. Please note: we can only track products being added to cart, we don’t have access to actual checkout transactions (unless people choose to share their purchase

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Posted in Analysis, marketing, Technology, Tracking Social Events

iTrend Build 1984 Release Notes

You may have noticed the new build number at the bottom of iTrend’s login page.  We’ve been implementing a number of enhancements based on feedback from our TechCrunch Disrupt NY 2014 presentations.   What’s new in version 1984: improved algorithm

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Posted in Analysis, marketing, Technology, Tracking Social Events, version updates

Microsoft describes iTrend’s approach to extracting insights from data

Microsoft recently published an article called “Data driven insights – bringing Big Data to 1 billion people” on its official blog.  It provides a good description of iTrend’s Twitter analytics platform. Susan Hauser, Corporate Vice President, Enterprise and Partner Group at Microsoft,

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