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VentureBeat: Startups are digging the data to help marketers answer tough questions

Microsoft Ventures

Zack Weisfeld, Microsoft Ventures, is addressing some of the toughest questions faced by marketers in VentureBeat today: How much extra reach is social media adding to your broadcast advertising spend? What creative approaches are clicking with customers and turning them

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Posted in Analysis, marketing, Technology, Tracking Social Events

Microsoft Case Study: iTrend

For those interested in seeing how we use Microsoft Azure for analytics, check out this Case Study: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000003366

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Posted in Analysis, marketing, Technology, Tracking Social Events

Hadoop on Windows Azure: Visualizing Data

We are currently experimenting with a 32-node Apache Hadoop cluster on Windows Azure. The setup includes a web-based interactive JavaScript console, which lets you put data into HDFS, launch MapReduce jobs, and also visualize results with HTML5 ch…

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Microsoft updates Windows Azure, includes Hadoop-based service

MS announced multiple updates to their Azure platform, including a limited preview of an Apache Hadoop based service for Windows Azure that would simplify deployment of Hadoop applications: “To help bolster Big Data capabilities on Windows Azure, …

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