Blog Archives

TV shows have a significant presence on Twitter

Looking at the different IPO- and $TWTR-related conversations taking place on Twitter now, we see that content owners like to use Twitter to engage their viewers (top portion of the graph). We can track those conversations.  Ask us how.

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Posted in Analysis, marketing, Tracking Social Events

Visualizing #TEDMED 2013 social chatter

iTrend’s data discovery and social analytics platform is now available to select customers as a Technology Preview.  It includes the Pharma Edition of our data platform, geared towards pharmaceutical companies and healthcare organizations.  Healthcare interests us, so we are tracking

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Posted in Analysis, Tracking Social Events

How many Google Glass #ifihadglass entries slipped through the cracks?

Mashable pointed out earlier today that  it looks as though Google did a poor job processing people’s answers to #ifihadglass contest: http://mashable.com/2013/03/28/google-glass-disqualified-applicants/ On their Project Glass page, Google stated: “a few applications that don’t comply with our terms have slipped through

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Posted in Analysis, Tracking Social Events

Netflix officially embracing social media (their subscribers are already there)

Netflix announced new social features yesterday: Starting today, Netflix members in the U.S. can share their favorite shows and movies on Netflix with friends by connecting to Facebook and agreeing to share. By default, sharing will only happen on Netflix.

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Posted in Uncategorized

Revisiting Google’s #ifihadglass contest – what do people want to do with Glass?

We mentioned previously that Google’s #ifihadglass campaign was generating many interesting responses.  This campaign by Project Google Glass  is especially fascinating, because it involves a conceptually new kind of consumer device.  Google asked – what would you do if you

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Posted in Analysis, Tracking Social Events

How useful are online video rankings?

You have probably seen this chart by comScore, they provide great analytical reports about digital media and rankings for video delivery platforms: Problem is, these metrics (at least the ones that are widely quoted by various articles and press r…

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Posted in Uncategorized

Personalized cancer therapy: two significant data sets made public

Good news for personalized medicine, especially as relates to cancer treatment – two research teams just released data on over 1,000 cell lines and anticancer drugs that were tested on them. One team identified biological markers of drug sensitivi…

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Posted in Uncategorized

Chrysler’s Super Bowl ad takes the lead on Twitter

While other brands may have taked the top spots among “most effective” Super Bowl ads according to ad ranking agencies, it’s Chrysler’s “It’s halftime in America” ad featuring Clint Eastwood that’s now the most widely discussed commercial on Twitt…

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Posted in Uncategorized

Twitter chatter on Super Bowl XLVI: “Giants will win”

The majority of tweets say Giants will win. by Michael Alatortsev

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Posted in Uncategorized

#10BasicFactsAboutMe is trending, people talk about what they “like” or “hate”

Today’s top trending tag on Twitter globally is #10BasicFactsAboutMe. Keyword frequency analysis of most recent 1,233 messages suggests that most posts are about what people “like” or “hate”, with most popular keywords, sorted by popularity: peopl…

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Posted in Uncategorized
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